# Contact Center

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[Zoom Contact Center](https://explore.zoom.us/en/products/contactcenter/) is an AI-powered platform that helps businesses respond to customers across voice, video, and chat. It uses smart routing and virtual agents to reduce call volume, boost agent productivity, and speed up resolution—day or night.

## Roles: agents and consumers

Contact Center users fall into two roles: [**agents**](/docs/contact-center/agents) and [**consumers**](/docs/contact-center/consumers).

-   **Agents** are internal users—support reps, salespeople, or specialists—who use Contact Center to talk with customers.
-   **Consumers** are external users—customers, clients, or prospects—who contact your business through voice, video, or chat.

## Integration options

-   **Smart Embed**

    Embed the Contact Center agent UI into your web app.

    -   Best for: Internal tools where agents need to stay in one app. Fast setup with minimal code.

-   **Contact Center SDK**

    Add Contact Center features directly into your app. Full control over the UI.

    -   Best for: Branded portals where you need more than a softphone. Add chat, video, or scheduled callbacks.

-   **Zoom Apps for Contact Center**

    Apps that run inside the Zoom desktop app.

    -   Best for: Agent tools like knowledge assistants or internal workflows.

For setup and configuration, see [Getting Started with Zoom Contact Center](https://support.zoom.com/hc/en/article?id=zm_kb&sysparm_article=KB0060897).

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