# Prezi Video for Zoom app has experienced 4x customer growth in the last year ## What challenges did customers face before Prezi built with Zoom? Screen sharing is commonly used for one-way communication, but it can sometimes lack expressiveness and interactivity. Meeting participants may find traditional presentations using tools like PowerPoint to be monotonous and uninspiring. Lengthy and unengaging slides can make meetings less effective in conveying information and reduce engagement among participants. Additionally, participants frequently had their **cameras turned off** during video calls, resulting in a lack of visual connection and engagement. This created a sense of disconnection and limited the ability to read facial expressions and body language, which are crucial for effective communication. These issues were **not ideal for productive and engaging meetings**. The Prezi Video for Zoom app was developed to address these pain points and provide a solution that elevates meetings to be significantly more expressive beyond audio and video. ## Why Prezi chose the Zoom platform Millions of Prezi’s users have been leveraging the Prezi for Zoom app with Zoom Meetings, presenting their ideas and content seamlessly. Recognizing this opportunity, the team sought to enhance their workflow and boost their success. By providing a seamless and integrated experience, Prezi has enabled its users to deliver impactful presentations and achieve their goals with greater effectiveness on the Zoom platform. ![](/img/blog/virginiebonnet/prezi-img4.png) The Prezi Video for Zoom app enhances interactivity in Zoom Meetings. It allows users to display text and images on screen alongside them in real-time. The app also includes Icebreakers, an interactive feature that encourages increased participation and is popular among users. ## What solution does Prezi’s integration with Zoom provide? _Prezi has a long history of wanting to turn the boring, the mundane, into engaging, expressive and fun._ - Attila Vágó, Staff Software Engineer for Prezi Engineering Meeting organizers can now increase interactivity in Zoom Meetings with an easy-to-use interface that displays text and images on screen in real-time, ensuring equal focus on the presenter and their content. The Prezi Video for Zoom app helps to boost participation with icebreakers. Participants can share text, agendas, key ideas, or uploaded images instantly visible on the meeting screen. The meeting hosts can encourage participants to turn on their cameras and join the conversation with icebreakers, conversation starters, and real-time discussion questions. They can add professional on-screen elements like nametags, logos, color schemes, and layouts. The Prezi Video for Zoom app adds fun and ease with on-screen GIFs and stickers, providing more options for engagement during Zoom Meetings. ## Tips and recommendations to the developer community Attila Vágó, Staff Software Engineer at Prezi, provides valuable insights about Prezi's experience in building their Zoom app in his Medium [article](https://engineering.prezi.com/10-things-we-learnt-while-building-a-top-performing-zoom-app-514905743d29). The post highlights several key learnings the Prezi team gathered throughout the app-building process, where he shares valuable resources for understanding their approach and the lessons they learned along the way. - **Regression testing**: the Prezi team recommends combining reactive and proactive development approaches to increase velocity and reduce major incidents - making tests necessary before deployment. They ran tests after every change to their app to ensure that a specific modification introduces no unintended breaks. - **Open and pragmatic communication**: Prezi emphasizes the importance of effective communication throughout the entire project to collaborate effectively with peers and Zoom experts. - **Leveraging Agile development**: the team agreed on defining their MVP before going live. After launch, they started thinking about minimum viable features and implementation. This approach led to a significant increase in productivity, with multiple engineers making numerous pull requests in a single day. The team was also supported by a dedicated UX design expert and QA professional. - **Aligning Product and Engineering**: Prezi recognized the importance of alignment between Product and Engineering. Both teams shared a common goal of delivering a successful Zoom app quickly and continuing to build on that success. This unity was crucial, as there was a lot at stake and they couldn't afford any conflicts between both teams. - **Analyzing data**: Collecting data and understanding user behavior is essential for product development. Implementing tools like Hotjar allowed the team at Prezi to gather valuable insights about how users interacted with their Zoom app. Within just half an hour of implementing Hotjar, the team's assumptions about user behavior in different Zoom app contexts were proven wrong. This data-driven approach enabled them to develop their product based on real user insights. Additional references about the Prezi Video for Zoom app - Prezi is part of the [Zoom ISV Partner Program](https://explore.zoom.us/en/isv/) - [Prezi video for Zoom](https://marketplace.zoom.us/apps/mj3SAtlRRgmXxenmORfKag) app on the App Marketplace - The Prezi Video for Zoom app is a [Zoom Essential App](https://explore.zoom.us/en/zoom-apps/essential-app-bundle/upgrade/). These apps have paid features that are available for free for Pro, Business and Business accounts - Prezi’s blog post: [10 Things We Learnt While Building A Top-Performing Zoom App](https://engineering.prezi.com/10-things-we-learnt-while-building-a-top-performing-zoom-app-514905743d29) ### Start Building With Zoom - [Introduction to Zoom Meeting SDK](/docs/meeting-sdk/) - [Introduction to Zoom Phone](/docs/phone/) - [SDK Reference Links](/docs/sdk-references/) - [Introduction to Zoom Apps](/docs/zoom-apps/) - [Introduction to Zoom APIs](/docs/api/) - [Zoom Developer Forum](https://devforum.zoom.us/) - [App Marketplace Review Process](/docs/distribute/app-review-process/) - New! [Granular and Optional Scopes released](/changelog/platform/granular-and-optional-scopes-announcement/)