FaxSIPit has expanded its reach, attracted new users, and driven double-digit growth since the launch of the FaxSIPit app on the App Marketplace
What challenges did customers face before FaxSIPit built with Zoom?
Traditional faxing methods, such as using expensive landlines or Plain Old Telephone Service (POTS), are becoming obsolete as network providers phase them out. Faxing over VoIP (Voice Over Internet Protocol) can be technically challenging and often results in reliability and quality issues.
Prior to adopting FaxSIPit's solution, customers were relying on POTS lines and missing out on the benefits of unified communications as a service (UCaaS) with document integration. Those who had transitioned to VoIP were experiencing poor reliability, leading to frustration and inefficiency.
Why FaxSIPit chose the Zoom platform
Zoom Phone is growing very fast, and it is not just in North America, so that is something we are paying attention to. Zoom is a reliable channel partner for us.
- Randy Simmons, Chief Sales Officer at FaxSIPit
FaxSIPit's decision to integrate with Zoom Phone was driven by the company’s goal to expand its user base and drive revenue growth. The team recognized the importance of enhancing the customer experience by minimizing the need for users to switch between multiple applications for their communication needs.
By adding fax functionality with Zoom, FaxSIPit not only complements Zoom's existing offerings but also strengthens the positioning of both FaxSIPit and Zoom in the UCaaS market.
The FaxSIPit app allows users to enjoy a seamless and integrated communication experience within Zoom. Users can now access both phone and fax services within the same application, eliminating the hassle of switching between multiple apps. By aligning with Zoom's growing presence and reputation in the UCaaS market, FaxSIPit expands its reach, attracts new users, and drives revenue growth.
Additionally, this partnership benefits Zoom by enhancing its overall offering and making the Zoom platform more comprehensive for users.
What solution does FaxSIPit’s integration with Zoom provide?
To address the challenges of traditional faxing methods, FaxSIPit has developed a fax solution that utilizes TLS, offering a reliable alternative to both VoIP and traditional faxing. The FaxSIPit app allows users to digitally send, receive, and view faxes in their app while still being able to use their fax machine if they prefer to, enabling them to maintain their current workflow and compliance all within the Zoom ecosystem.
FaxSIPit recognized a growing trend among organizations to consolidate communication services into a single platform, which enhances efficiency and control. Their target audience often prefers to purchase phone and fax services together as faxing is an integral part of telephony. By integrating with Zoom Phone, the FaxSIPit app streamlines communication systems by offering both phone and fax services in one single platform. This eliminates the need for separate systems, simplifying operations and improving efficiency.
Tips and recommendations to the developer community
FaxSIPit's app success with Zoom underscores the importance of developing and implementing effective growth strategies that capitalize on the Zoom platform, team expertise, and product innovation to drive sustainable business growth.
In our experience, this was one of the best product development processes we have been through.
- Eli Mann, CEO of FaxSIPit
To help developers in their app-building journey, FaxSIPit’s team recommends:
- Choosing the right application: this helps to save costs and improve efficiency for the end user.
- Collaborating with the Zoom team: the Zoom experts assisted in finding answers to questions through pair programming. The prompt response in chat channels, and even the ability to quickly switch to screen sharing, helped expedite the publishing process. The team had a good experience with the publishing process, which was fairly fast and painless.
- Reaching out to the Zoom Community: the FaxSIPit team highly recommends self-learning and relying on existing resources and examples. Developers should leverage resources such as the Zoom Developer Forum, the Developer Documentation and the Developer Blog. Developers can also subscribe to Zoom’s Developer Monthly Newsletter.
- Exploring Zoom’s comprehensive platform offering: Currently, FaxSIPit’s focus is on automation and marketplace monetization. In the future, they have plans to explore chat integration and AI-driven workflows.
Additional references to FaxSIPit
- FaxSIPit is part of the Zoom ISV Partner Program
- FaxSIPit app on the App Marketplace